Demographics

According to a survey by the United States Dressage Federation (USDF), of its 33,000 + members, the profile of competitors at a dressage depicts an affluent sector. Consider these facts:

• 91% are adults & 60% are between the ages of 31 and 50
• 97% own at least one horse
• 50% have an annual income of $75,000 and above
• 37% spend over $500 annually on show attire
• 94% have access to the Internet
• 89% have a bachelor's, masters, PhD., or other professional degree
• Each competitor coming to a horse show has 2 - 4 people with them

Many of these competitors are from out of town, coming from northern Illinois and all parts of Wisconsin. Another 20% travel from Michigan, Minnesota, Iowa and Indiana. They will be staying in East Troy for 3 - 5 days. They will shop, eat at restaurants, stay at motels, and fill their trucks up with gas.

Sorensen Park serves another clientele who access the facility weekly throughout the year. This is the riding lesson, training, and boarding clientele. They consist of parents/families with children (typically 6 - 18), as well as adult professionals. These clients will view the banners each week in the indoor arena as they come for riding lessons all year long.

Show Program Ads. We'll print an ad that you provide in the show program. The show program is referred to throughout the 2-3 day competition by participants for their times and to find the name & owner of specific horses.

Banner/Signage Display. Take advantage of the event exposure with signage in high traffic areas of the show grounds - it's paramount in any sponsorship package! Signage can be displayed on a per-show basis or year around. Draw attention to your company name in the main arena, the indoor arena and dining area or the spectator area. Signage can be displayed in more than one area, depending on the level of sponsorship.

Public Address. Announcements are made during the horse show over the public address system. This can accommodate 15 second sponsor messages. These announcements will be heard in the stall complex, indoor arena, main arena, warm up arenas and the dining and spectator areas.

Flyers/Inserts/Samples. We'll place your insert into the packet that each competitor receives upon check-in.

For more information on sponsorship and advertisement opportunities, contact Reid or Linda Sorensen at 262-642-4111 or email shows@sorensenpark.com.